Brand influencing has definitely come to stay and one person doing the most with online business is Albert Essel.
The young KNUST graduate who is mostly famous with his “the two sure guy” slogan would like to be known as a full time social media influencer because to him that’s the new age in marketing.
Social media management, brand promotion, and serving as an influencer is a hot space that is very lucrative and also creates great networks that can be leveraged, if handled properly”.
“Create a brand for yourself. It’s all about positioning yourself in order to attract the right people who will help your work. Right now, people come to me when they need someone to speak about sports and brands because that’s how I positioned myself. Keep promoting people even when they don’t solicit your help and they will surely come back, Albert Essel is quoted to have told some reporters.
With his over 180k followers on micro-blogging platform Twitter, the young influencer has managed to secure endorsement deals with Pizza Man Ghana, 1X Bet, MSports, Pepsident, Jiji Ghana, Jumia Ghana as well as Bangbet, Betika and Melbet.