Arts & EntertainmentHiplife

Go back to your first love – Zapp Mallet tell musicians

Veteran music producer and sound engineer Emmanuel Mallet, known in showbiz as Zapp Mallet has called on musicians to promote the Ghanaian industry by doing more Hiplife.

He also said Hiplife is the first love of Ghanaian musicians so they shouldn’t neglect it.

Speaking with Rev Erskin, on YFM Accra’s #YLeaderBoardSeries show last Thursday, the celebrated music mogul expressed his dissatisfaction and distaste about the influx of foreign music genres onto our music space.

“This is one problem i have in Ghana, when we have a new genre then we start to neglect or we start to ignore the old and previous once but that is not right”

“For me as a producer, the idea of bringing hiplife was not to exchange hiplife with highlife… it was just to add a genre to all the other genres that we have and it’s as simple as that… to open the game up for everybody to enjoy it wasn’t to replace something else but today, what i see is, as soon as there is a new genre, then the old one is put down” he added.

Zapp Mallet has worked with and mentored several established hiplife musicians like Rex Omar,  Rockstones Lord Kenya, Akyeame, Obuor, Sarkodie, X-Doe and Okyeame Kwame.

Zapp Mallet is highly respected and recommended due to, his touch of perfection on songs and the professionalism in his chosen field of work.

Zapp Mallet is said to be the only Ghanaian sound engineer to have won the Ghana Music Awards on three consecutive occasions {1999, 2000, 2001}. He also was selected as Best Instrumentalist by Entertainment Critics and Arts Society of Ghana.

Maxtyme, is an online platform that provides quality Public relations, Promotion, Publication, Digital marketing, Content management and communication services to clients with the focus on making their brands more attractive and visible to their target audience at all levels. An entertainment website and blog page that solely publishes authentic news about Ghanaian celebrities and other related lifestyle news, music, arts etc. Maxwell Agbenyefia Kumah, known in showbiz as Maxtyme is a Ghanaian celebrity blogger, freelance journalist, and a publicist . He graduated from DataLink University College in Tema with a bachelor's degree in Banking and finance, then continued to study at Celebrity School of Radio and Journalism to be a freelance journalist, Presenter, a Production manager.

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