Kwabena Kwabena: Doing Music In Ghana Is Like Selling Tomatoes In The Market
Multiple award winning Ghanaian Highlife singer, Kwabena Kwabena has bemoaned the lack of recod labels in the the country.
According to him, the music industry would have been more uniform if there were professional recording companies to run it.
“What makes a record label? A record label sees talent, knows the potential of the talent, builds that talent, grooms that talent, makes sure that talent gets to the top,” Kwabena Kwabena told Naa Ashorkor on the Between Hours show on Asaase Radio.
The hit maker further added that doing music in Ghana is like buying and selling on the market where everybody sets their own prices for a profit.
“Now, record labels actually invest over a period of five years before they start to actually see some returns because they’re sure of the act. That’s why I’m saying people do music in this country like buy and sell – like buying tomatoes for GhC4 and selling it at GHC6 to make GHC2 profit.”
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Kwabena Kwabena added “that’s not record label, so people actually come up and say ‘I bought him this and that and I’ve done that for him’. If you are a record label you know what, you can even invest in an artiste and not gain nothing. You don’t come screaming because you are a record label.”