Arts & Entertainment

Kwabena Kwabena: Doing Music In Ghana Is Like Selling Tomatoes In The Market

Multiple award winning Ghanaian Highlife singer, Kwabena Kwabena has bemoaned the lack of recod labels in the the country.

Kwabena Kwabena
Kwabena Kwabena

According to him, the music industry would have been more uniform if there were professional recording companies to run it.

“What makes a record label? A record label sees talent, knows the potential of the talent, builds that talent, grooms that talent, makes sure that talent gets to the top,” Kwabena Kwabena told Naa Ashorkor on the Between Hours show on Asaase Radio.

The hit maker further added that doing music in Ghana is like buying and selling on the market where everybody sets their own prices for a profit.

“Now, record labels actually invest over a period of five years before they start to actually see some returns because they’re sure of the act. That’s why I’m saying people do music in this country like buy and sell – like buying tomatoes for GhC4 and selling it at GHC6 to make GHC2 profit.”

READ ALSO: Yaw Tog, Gyakie, Camidoh, Kwabena Kwabena, Mr. Drew and others to rock Ghana Party In the park

Kwabena Kwabena added “that’s not record label, so people actually come up and say ‘I bought him this and that and I’ve done that for him’. If you are a record label you know what, you can even invest in an artiste and not gain nothing. You don’t come screaming because you are a record label.”

Maxtyme, is an online platform that provides quality Public relations, Promotion, Publication, Digital marketing, Content management and communication services to clients with the focus on making their brands more attractive and visible to their target audience at all levels. An entertainment website and blog page that solely publishes authentic news about Ghanaian celebrities and other related lifestyle news, music, arts etc. Maxwell Agbenyefia Kumah, known in showbiz as Maxtyme is a Ghanaian celebrity blogger, freelance journalist, and a publicist . He graduated from DataLink University College in Tema with a bachelor's degree in Banking and finance, then continued to study at Celebrity School of Radio and Journalism to be a freelance journalist, Presenter, a Production manager.

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