Crossmark Marketing, the organizers of the Universal Merchant Bank Ghana Tertiary Awards has been officially launched.
The press launch was held at the SG Mall, situated in the vicinity of Bomso, Ayigya, and close to KNUST in Kumasi, Ghana, is a contemporary retail and shopping complex that has been operational since December 2021.
The momentous occasion had all the makings of a glamorous event, marking the beginning of a new chapter in recognizing and honoring remarkable students and institutions.
Student bodies, students, and influencers mingled with the media, exchanging pleasantries and capturing the cameras’ attention.
Keynote Address: Unveiling the Vision
The formal proceedings commenced with a captivating keynote address delivered by the General Manager of Crossmark Marketing, Nana Kwesi Ohemeng.
They articulated the purpose and objectives with passion and eloquence, outlining the commitment to recognizing excellence, fostering innovation, and inspiring future generations. The audience listened intently, captivated by the profound vision presented, which resonated with the core values of the industry.
Categories and Criteria: Recognizing Excellence
The event reached its loudest point when the diverse categories and criteria of the awards scheme were unveiled by the board members. The carefully crafted selection of categories spanned various fields, including arts and culture, science and technology, business and entrepreneurship, social impact, and more. Click here to read more.
Media Involvement: Spreading the Message
As the event progressed, media representatives were invited to actively engage with the attendees. Journalists and photographers seized the opportunity to interview industry experts, award organizers, and influential personalities present at the event. The event provided a platform for the media to gain insights, capture compelling stories, and generate anticipation among the wider public.